In an era of facebook and twitter, social media may very well play a big part in this year’s general election. Candidates from all levels are embracing social media to get their message across and the demographics that use that media are responding in big numbers. Millions are following local, state, and national candidates on facebook and twitter. Students at CMU in Grand Junction feel that the social media’s influence is unavoidable. Many political pundits have suggested that Pres. Obama’s primary audience are young adults who are the most likely to use social media to exchange information and ideas.