New strategies will highlight program accountability and innovation
After careful consideration, the Montrose City Council has decided to take a more comprehensive approach to the use of public money that is designated for the Retail Sales Enhancement and Tourism Promotion programs.
Under the new arrangement, the city will discontinue a contract with the Montrose Association of Commerce and Tourism (Montrose ACT) and begin managing the Retail Sales Enhancement and Tourism Promotion programs through the City Manager’s Office. The existing contract has been extended to March 31 to ensure a smooth transfer of responsibilities. Details of the transition will be coordinated between the City Manager and the Montrose ACT Executive Director.
“We respect Montrose ACT’s place in the community and fully support its role as a traditional Chamber of Commerce organization,” said Mayor Thomas Smits. “We believe that this change will allow them to focus on their core mission while opening promising new opportunities to promote tourism and commerce in Montrose.”
He added, “The City Council is keenly aware of the need to make sure that Retail Sales Enhancement and Tourism Promotion funds are used for their best purposes. We believe that this change will bring greater accountability and more effective use of these important public resources.”
City staff will work in partnership with the public over the next few months to map out new program strategies and an implementation timeline.
CONTACT: Thomas Smits, Mayor - (970) 252-3265
Bill Bell, City Manager - (970) 240-1420