By Will Hearst Daily Press Staff Writer
Many Montrose residents associate the beginning of summer with the kickoff of Main in Motion, Montrose’s weekly summer celebration that transforms Main Street from a travel corridor into an entertainment zone.
This year, some fresh faces on the MIM board are working to enhance the already popular event with new themes, more events and more reasons to stroll down Main Street on a Thursday evening.
According to Paul Magnani, co-chairman of the board, and board member Yesenia Duncan, Christmas in July, Mountains in Motion and Bodies in Motion are a few of the themes that are aimed at adding new life to Main in Motion, now in its 11th year.
“We have some cool new stuff,” Magnani said. “The challenge is keeping it fresh, and I think we have done a good job this year.”
An ongoing three-on-three basketball tournament will provide some athletic competition to the 2013 calendar. Magnani said registration for the tournament will begin during the first week, and games will be played throughout the summer. Duncan added that residents can expect five to 10 live music performances each week. Some will be directly associated with MIM, while others will be hosted by area businesses.
Ken Crombie of Montrose Music has taken a lead role in bringing in the talent for street performances, and he believes he is compiling a good lineup.
“We are looking for a good variety, and I think we have that,” Crombie said. “There will not only be a good variety throughout the summer, but each week, as well.”
Crombie said MIM’s main stage will see regional acts like the David Starr Band, country artist Kenny Brent and the Weekenders from Salt Lake City. A Beatles tribute band called Dr. Robert will kick off the schedule in week one.
The festival will take place every Thursday from 6 p.m. to 8:30 p.m. beginning on June 6. Main Street will be closed from Townsend Avenue to Junction Avenue from 5:30 p.m. to 9 p.m. on Thursdays through the middle of August.
It is not too late to get involved, as a volunteer, sponsor or a vendor. ”We want people to know that volunteering for Main in Motion doesn’t have to be a huge commitment,” Duncan said. “We are looking for volunteers to just step up and work a week or two.” Duncan said the organization’s recently renovated website, www.maininmotion.com, offers information and applications to become a part of the MIM celebration.
This year, sponsors have the opportunity to invest in MIM banners that will be hung on Main Street lamp posts throughout out the summer. Magnani said that the measures taken to offer new and more entertainment — like a mechanical bull during fair week and more artists set up with live displays — are a reflection the the volunteer board’s desire to get even more people on Main Street to see what the area has to offer. ”A lot of board members are Main Street business owners,” he said. “And they have really stepped up and invested in it.”